Sponsored : With high definition & blu ray becoming the latest de facto in the consumer entertainment industry, media production has become a lot more complex today than it has ever been, with media data increasing in complexity and size to a level that would have been hard to imagine just a few years ago. Incidentally, traditional infrastructure provisioning strategies no longer provide enough flexibility and scalable options.
Today, entertainment companies are reeling under pressure to automate manual processes and make their digital supply chain more integrated and efficient. The cloud presents an important opportunity for them to do so.
As the broadcasting industry embraces the concept of “Entertainment Everywhere”, it is also a critical need for media companies to migrate from their current dedicated infrastructures to cloud based IT platforms which are better suited to delivering digital video content to a vast array of devices, rather than just conventional TV sets.
In a multiple stakeholder environment, cloud is the biggest blessing for a production house (or content owner) as it can provide economies of scale in distribution by serving multiple distributors, which may be broadcasters or pay-TV operators, avoiding the need to deal with each one in turn.
Cloud computing can also improve an organisation’s agility and responsiveness. While hardware acquisition can be a lengthy and complex process, the cloud can instantly provide the resources required to deal with spikes in content demand. A key success factor for broadcast companies will be identifying processes in the digital supply chain that can leverage the cloud.
A major benefit of cloud computing technology is that the creative industries are alleviated of the need to invest heavily in technology that would rapidly become obsolete. Cloud computing allows the media production industry to provision only the technology they need, when they need it, avoiding excessive capital expenditure(CAPEX) .
In the last few years every trend that we’ve seen (from BYOD, mobile working and big data through to business intelligence and analytics) has all been made possible thanks to the flexible and reliable environments offered through resilient clouds. The cloud represents a fundamental shift in the way businesses have to operate and it is something that every media organisation must embrace in order to stay competitive.
With its years of integrated expertise across telecom, media and IT, HP promises to deliver solutions that are tailor made for the dynamic business requirements of media consumers, creators and distributors.HP Cloud Solutions offers flexible computing services with scalable options for processing & storage of data combined with enterprise class security services. Its
high speed processing front end technology removes the latency & helps bring overall efficiency to the media IT.
For a creatively dynamic industry such as media entertainment, HP is continuously driving innovation and customer engagement. HP’s media and entertainment solutions are built to transform and monetize media processing & delivery through their customised cloud solutions for media, enable unparalleled actionable intelligence through its analytics services & Interactive Media Command Center and deliver world class operational excellence through their Data Center, Business Process & Enterprise Cloud Services.
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Ashiish K Sinha
