What is creative office?
Lots of chatter, but no one defines it.
Despite work from home & the “office is dead” narrative, developers are building it like crazy in LA.
Here’s what creative office is & why investors are betting on it (1/10) 👇
Creative office is whatever you want it to be.
Maybe it’s easier to explain what it is not. It’s NOT a 40-story concrete rectangle w/ a check-in desk, elevator bank, cubicles & corner offices. It features a rooftop bar instead of a rooftop you want to throw yourself off of.
LA developers are building millions of SF of creative office despite work-from-home & 15%+ vacancy in DTLA & El Segundo.
Their big bet rides on: (1) high-paid creatives in tech+media work in teams & need to be together; (2) more innovators to LA; (3) co’s ditch old highrises.
What the heck is creative office?
1. Outdoor space
2. Stairs > elevators
3. Adaptive reuse
4. Low-rise, campus style
5. Collaborative work environment
6. Weird architecture
7. Lots of glass
8. Creative location & name
9. Bright red paint & Metro adjacent
10. Bridges & skylights
» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.
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