The four — Xiaomi, Oppo, Vivo and Honor — along with a few other Chinese brands like Lenovo-Motorola, OnePlus and Infinix, make up more than half of the total Indian smartphone market by sales.
Indians spent nearly twice than previous year on smartphones made by top four Chinese brands. Chinese brands have established themselves in key price segments — Xiaomi in the Rs 6,000-13,000 band, Oppo and Vivo in the Rs 10,000-22,000 one. Honor is gaining share in the Rs 8,000-12,000 segment.
“These price segments account for more than 80% of the overall market where no Indian brands have managed to cut the ice and Samsung is the sole non-Chinese brand to fight it out [Source].
Imagine the opportunity Indian brands are missing out on? Rather, forced out of – thanks to mediocre products and short-term thinking.
Which is the next industry?