Using this platform will ensure that the developers need not worry about complex content licensing agreements or acquiring new users, as both these aspects will be handled by Gaana*.
The APIs will offer developers access to Gaana’s more than 3 million song catalog and its existing user base. Developers who join the program will also be highlighted on Gaana.com.
Along with access to APIs, the platform will also promote new applications via custom campaigns, featured position on Gaana and also on social media as well as the TIL network.
These new apps will be integrated into the existing mobile apps of Gaana.
One such example is Singalong, a karaoke app developed by Karaoke Garage, which has seen success on the Gaana platform, and has helped Karaoke Garage reach more than 5 lakh visitors and more than 7.5 lakh song plays across multiple languages like Hindi, English, Kannada, Tamil, Bengali and Telugu.
Earlier in December 2013 Gaana had launched Gaana 3.0 app for Android and iOS.
Recently, Gaana competitor Dhingana shut shop owing to licensing issues that music aggregators have been facing.