Times Internet Limited finally launched the Windows Phone app of its music streaming site Gaana.com. The app is available for both Windows Phone 7 and 8 and has been developed closely between the Gaana and the Microsoft team.
The app is completely designed in incorporate the UI of the Windows Phone OS. One can easily share the music experience with Facebook friends. A user will also be able to bring playlists and favorites from other platforms to Windows Phone. Which means that, all the music you have favorites or sorted into playlists on the Web or any other mobile platform will be available once you log in.
Gaana.com has seen 397 million songs being played on its platform. The mobile app which Gaana launched a few months backs has been downloaded across platforms like iOS, Android, J2ME and BlackBerry over 4 lakh times.The site has seen over 4.6 million unique visitors, spending an average of 28 minutes on the site.
It is interesting to note that it took over two months since the launch of apps on other platforms for the Gaana app to make its way to Windows Phone.
Gaana is expected to launch a pro service Gaana+, that supports song Downloads, offline listening and multi-bit rate soon.
Recent Offerings by Competitors
Music streaming has taken the country by storm over the last year or so, with existing players ramping up their offerings as they look to attract new users and also keep current users glued.
The market was estimated to be around Rs 640 crore in 2012.
Flipkart’s Flyte which turned one last month, offered users 100 albums free for 10 days. Apple also launched its iTunes music service in India, last December.
Dhingana launched the mobile web version of its service, which is available on all web-connected devices without the need of downloading an application.
Saavn also launched a pro version of its service on March 1st, which offers users offline listening as well as ad-free listening.
Hungama had launched Music Cloud, which allows users to access their music anywhere on any devices (PC, tab, smartphones) at anytime without any cost.
Download: Gaana for Windows Phone