Gaana Pushing Indians To Pay For Music Streams

  • To help Gaana regain its edge in India’s crowded streaming market against its well-financed competitors, he’s focusing on boosting subscription income, which he says is more important than hitting Gaana’s target of 500 million MAUs – a figure at which he says the streaming platform would finally turn profitable.
  • The new CEO attributes Gaana’s flat growth last year to the pandemic, which reduced travel and, in turn, hurt music streams.