Through Gamepind, available both through the Paytm app and as an independent app, the company aims to tap into the significant potential of the fast-growing mobile entertainment market in the country.
Gamepind complements the Paytm ecosystem by enhancing its customer experience through a rich portfolio of games and entertainment content including casual games, contests and sports games, combined with a unique and engaging shopping experience.
The joint venture will also broaden Paytm’s offerings by integrating an additional dimension of entertainment and driving deeper consumer engagement. AGTech has a 45% stake in the joint venture while Paytm owns a 55% stake.
Paytm is incorporating everything it learnt during the VAS days of One97. Smart move, isn’t it?