Prepgenie is a Kolkata based startup that offers tech enabled, analytics driven test prep courses for niche Australian, British and US based tests.
Started in March 2010, Prepgenie offers tech enabled test prep courses for a range of niche international exams like GAMSAT, UMAT, UKCAT and LNAT. The company launched pilot products in 6 tests across 5 countries and has sold it’s test prep products in countries like USA, UK, Australia, Canada, Singapore, South Korea, Russia, Taiwan, Netherlands, Switzerland and India.
The existing products include teaser products like test series modules, flash cards as well as premium priced products that include comprehensive preparatory content consisting of audio, video as well as textual elements.
Given that this is a niche segment which is devoid of most of the innovations that have become almost a common place in larger test prep markets like GRE or GMAT, Prepgenie has done a commendable job targeting an underserved market by selling products/packaged courses, as opposed to consulting services that Indian companies are mostly known for.
Here is a quick QnA with the team:
Founding team details.
Shantanu, the sole founder, has over a decade of experience in education, training and entrepreneurship. As an erstwhile acclaimed CAT trainer he had mentored over 5000 students and has received over 14 calls from IIMs across 3 years. Prior to Ensine, he co-founded GATE Forum Educational Services Pvt. Limited which went on to become the largest GATE prep company in India. GATE Forum was acquired by Educomp Solutions in March, 2010. Shantanu completed his undergraduate degree in manufacturing Engineering from NIFFT, Ranchi. He then joined the XLRI Jamshedpur, but dropped out after a year to pursue his entrepreneurial dreams.
On market penetration strategy
PrepGenie caters to test aspirants from countries like Australia, UK, Ireland and US. Given the geographical spread of it’s target market, the Internet has been the natural choice for marketing as well as content delivery platforms. However, PrepGenie is now setting up channel partners across various product categories to achieve better market penetration.
PrepGenie was founded in April 2010 and achieved a turnover of INR 65 lakhs in the 1st financial year. We are experiencing excellent traction of our products and we are all set to cross INR 1.5 crores in revenues in the current financial year.