Garmin-Asus, probably one of the new comers in the market of smart phones in India and best known for Location Based Services for smart phones. They tried to gamble by releasing the smart phone model M10 in the country and undoubtedly they received a stammering response from the crowd. This made them to understand that the customers would prefer to go for a phone which will make their hectic work-style, simple to some extent. ASUS is one of the leading firms in the production of motherboards, displays, optical drives and many more similar devices and so it is obvious that it will aim to attain the highest share in the market of its product category.
Right now, they have aimed to capture 20% of the Indian smart phone market. The response received on the launch of their smart phone M10 makes them confident to do so and that’s why they continued with the marketing and production of M20 and G60 which was also not an askew step to go with. Country Head for Handheld Business group (India), ASUS stated that, they know about the need of a customer to have a phone which is a complete package of all the useful features like connectivity, navigation etc and the lifestyle. So, now they will invest in smart phones to bring out an efficient ratio of price to performance and thus they were trying their best to. They will make sure that the customers can keep up with android platform phones and make the best use of the GPS facility.
They also ensured that they will be launching a new device at every quarter of the year which will be embedded with all the major features. With huge investments in the marketing and highlighting their products, it will be expected that the customers can take the benefit of the of all the services and specially the successful GPS capabilities offered by these smart phones. Hence by all the initiatives and efforts mentioned above, it is expected by us and the Country head of ASUS that they will be able to complete the target by capturing 20% of the Indian smart phone market by the end of 2010.
