Get to the punchline as soon as possible

  • If you’re pitching an idea, don’t start with “I’m so excited about the opportunity to be sharing this idea.”
  • You audience already knows that. Instead, throw in your teaser immediately
  • You might start with, “Our pilot has been proven by a $2,000,000 revenue in the last 3 months.”
  • With that, you’ve instantly established credibility