GetActive, a technological initiative by 2mpower in wearable technology, has launched wearable device, GetActive tapp. The product follows WHO guidelines to benchmark individual activity levels. It tracks daily physical activity like steps taken in a day, calories burnt, distance covered in kilometres and non-sedentary time spent all day. It uses Bluetooth Low Energy (BLE) to communicate automatically with mobile phones.
GetActive tapp sports a trendy design which wirelessly syncs with smartphones to deliver live fitness stats, which can be viewed on a personalized dashboard, downloadable both on iOS and Android phones. In addition, it allows the user to accumulate currency for every step taken, that can be redeemed in GetActive’s partner ecosystem which helps people build a community, who can compete, challenge and get rewarded for ACTIVE behavior.
As per a recent Accenture report, consumers in India were most interested in buying fitness monitors (80 percent), smart watches (76 percent) and Internet-enabled eyeglasses (74 percent). Industry observers believe that the wearable category is at a nascent stage in India, today. They estimate that the category is pegged at 50 Cr in 2014 and will reach a whopping 2500 Cr, by 2018. In the US, this industry will touch 50,000 Cr ($8.5B) during the same time.
GetActive aims at increasing and sustaining regular physical activity through quantification, gamification & social engagement. Over the last three years, GetActive has empowered more than fifteen thousand people towards a healthier and happier life across the country. It has also tied up with 28 corporates to improve the work productivity and efficiency of their employees.
The firm had secured funding from Mohandas Pai, the Chairman of Manipal global Education Services and Sharad Hegde, former Infosys CTO. Apart from global players like Fitbit, GetActive also competes with Vishal Gondal’s GoQii.
GetActive tapp available for sale exclusively on Myntra and is priced at Rs.4999.