SME business marketplace getitBazaar has partnered with online deals site 99labels to launch a new platform called ‘Deal Guru’.
Deal Guru will aggregate and provide deals across SME categories on one platform. The deals will be strictly restricted to product deals and not on services. The deals will be provided by getitBazaar’s seller network on excess stock, sampling and others.
GetitBazaar will also manage the transaction process from pick to delivery, payment collection and settlement into the sellers accounts, the company said.
getit which bought back Infomedia Yellow Pages and AskMe from Network18 raised INR 216 crores in 2013 and is currently reaching out to its network of sellers across India for deals on excess stock, new products, sampling etc. Given the fact that the company is already sitting on a lot of local search/vendor data (, Deal Guru brings an interesting twist to bridging the offline-online commerce.
With zero upfront investment, getitBazaar allows the seller to open their store (7500 stores live, so far) and manages the order fulfillment process including logistics, payment collection and customer care for a small order-processing fee. It allows sellers from across India to display, reach, manage, sell, deliver, collect, earn and promote their products to buyers from across India with the ‘getit guarantee’ on every transaction.
The great thing about getit new avatar is the backend role the company wants to play. By offering these deals as a service, getit will get the right distribution for its vendors and monetize the database much better (competition Justdial has decided to be the front-end for all things online).
Most recently, getitBazaar had launched a new integration transaction processing service that allows sellers to take care of payment and logistics needs from a single platform.