Getting on the Media’s Radar
Once you have your plan, it’s all about placement. How do you get attention in the deafening echo chamber of today’s technology news cycle?
Figure out who’s covering your industry — whether it’s the broader tech industry, internet of things, consumer internet, mobile, whatever. Then there will be those few reporters who cover that specific area you’re in. Make sure you read everything they write. And don’t just look forward, go back in time. Get a sense of their writing style and personality, what topics interest them.” Following reporters on Twitter can also give you a better sense of their life outside of work and what they’re really passionate about. All of this can be used to craft personalized communications.
