Giftxoxo, the experiential gifting company which also owns the mobile app Frogo has acqui-hired Yipeedo, a start-up focussed on helping city dwellers to discover and book leisure activities.
The founders of the 15-month old Yipeedo, Shalini Nautiyal and Dhiraj Kathuria will bring their software product development experience to the Frogo team and spearhead the product together with the Giftxoxo founders. While Shalini will come on board as Product Head, Dhiraj will take over as Technology Head.
Yipeedo, launched in its beta web version in mid-2014, was conceived to help city dwellers discover leisure time activities. It helps manage multiple activities into an experience that is personalized to meet a user’s lifestyle choices and preferences.