Global App Downloads Remain Stagnant in Q4 2022

  • Mobile app adoption on the App Store and Google Play remained stagnant in the final quarter of 2022 according to the latest data from Sensor Tower.
  • App installs rose 9% overall to 151 billion in 2022.
  • Global app downloads dropped 0.1% year-on-year to 35.5 billion in Q4 2022.
  • Social media apps such as Instagram and TikTok continued to attract a high number of downloads.
  • Instagram was the number one app worldwide in Q4 2022, followed by TikTok and Facebook in third and fourth place.
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