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Global Increase in Mobile Ad Budgets, with Performance Marketing Leading the Way

  • In 2023, 64.7% of global companies and 67% of UK businesses increased their mobile ad budgets.
  • Performance marketing claimed 45.7% of the mobile ad budget, outpacing brand marketing at 41.4%.
  • Advanced machine learning is the top decider for selecting a mobile app performance marketing solution, due to its precision in data-driven decision making.
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