The global average monthly smartphone and tablet data usage is expected to double over the next four years, approaching 197,000 Petabytes by 2019, according to research agency Juniper Research.
The report, dubbed Mobile Data Offload & Onload: Wi-Fi, Small Cell & Network Strategies 2015-2019, estimates that only 41% of all mobile data traffic will be carried over cellular networks by the same year, with the rest being offloaded to Wi-Fi networks.
Further, video is seen as a driving factor for global mobile data usage, and already accounts 60% of global IP traffic and, in some developed markets is expected to exceed 70% in 2-3 years.
- Wi-Fi is increasingly becoming an integral part of operator networks, with it being used not just for data but also for calls.
- Connected cars and other telematics will significantly boost onloaded M2M traffic in the coming years.
- North America and Western Europe will have the highest offload factor throughout through the next four years.