Goibibo claims to have crossed 1.6 Mn room nights for the period October to December 2015 (Q3), growing by 400% YOY. Mobile contributed to 71% of the bookings in the month of December 2015 up from 42% a year ago, said the company.
As per a recent research report by Morgan Stanley, Goibibo is the No. 1 in hotel booking volumes in India and is also the most preferred OTA by hoteliers across parameters in India.
It has been rated across parameters comprising: Higher booking volumes; Confirmed Bookings; Last Minute Bookings; Backend and IT support; Insights and market intelligence. As per the same research, Goibibo is also the fastest growing hotels OTA in India. Goibibo’s hotels facing technologies is also the most used amongst hoteliers.
Ashish Kashyap, Founder of ibibo (Owner of Goibibo, redBus, Ryde etc),said,”We are excited that we have achieved the No 1 position in India in the hotels category. We have been able to achieve the same by strengthening network effects, providing superior user experience on mobile and delivering powerful tools and technologies to thousands of hotels.”
Hotel bookings on Goibibo are diversified and come from across categories of hotels and geographies. 45% comes from 0-2 star rated hotels, followed by 38% from 3 star category and 17% is garnered from 4-5 star rated hotels.
Business destinations contribute close to 45% of hotel bookings whereas leisure destinations constitutes to about 55% of hotel booking volumes.
