Goldman Sachs To Lead $100mn Funding Round In Pepperfry

US-based investment bank Goldman Sachs is apparently leading an investment of $100mn in Indian online furniture and home products store PepperFry.

Pepperfry

The Wall Street bank estimates that India’s e-commerce market is worth $20 billion but with rapid digitization of the masses expects it to catch up the Chinese and US e-commerce markets.

According to WSJ, PepperFry plans to use the Goldman Sachs led investment to grow its delivery fleet, open new distribution centres and expand its assembly service.

Despite Flipkart and Snapdeal capturing a massive chunk of the online goods sales market in India, brands like PepperFry are looking to be disruptive by focusing on specific product lines.

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