M-Commerce Startup Goodbox Acquires SmartPocket, A Loyalty Card App

Bangalore based Goodbox has acquired SmartPocket for an undisclosed amount.

SmartPocket mobile app allows customers to digitize their loyalty cards. The aim was to make SmartPocket the online wallet for customers to make online payments, place orders with offline partners as well as store all their virtual cards in one place.

SmartPocket was co-founded by KiranShastri and Mayank Shah and they will be joining the leadership team at Goodbox post acquisition.

Goodbox enables small businesses to become e-commerce ready, on the Goodbox app, within minutes by providing discovery, ordering and payment. Consumers can buy directly, over messaging, from their trusted stores across multiple categories.

KiranShastri, CEO & Co-founder of SmartPocket said “We are excited about joining the team at Goodbox. We have a shared vision and now a shared goal. At Smartpocket, we wanted to create a marketplace with a focus on repeat business and customer loyalty through a digital wallet. We will now look to bring that mindset, technology and expertise with us into Goodbox.There is a clear need among businesses for a platform that enables them to sell on mobile and Goodbox is catering to that need -while it creates one of the largest consumer platforms that enables them to buy directly from their trusted businesses on a single app.”

Goodbox had recently raised its Series A funding of $2.5 million from Nexus Venture Partners.

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