After taking the art galleries online, Google has launched Business Photos in India. As part of Business Photos pilot, Google photographers will take 360-degree panoramic photographs of businesses, with their permission, to highlight the qualities that make their locations stand out.
“We are now excited to bring this pilot program to India, starting with Hyderabad and rolling out to several other cities. The photographs are shot by Google appointed photographers who work directly with the business owner to arrange a time to do the photo shoot. The images will show prospective customers the interiors, decor, merchandise — and all of this will be done at no cost to the business owner. The panoramic photos will appear alongside other still photos on a business’ Place Page and can help potential customers get a better sense of what an establishment has to offer and if they’d like to visit it in person. Right now we’re focusing on businesses like restaurants, cafes, spas, salons, gyms, showrooms, and retail stores, but all are welcome to apply.” [official blog post]
In addition to the photos that business owners can upload directly through Google Places, these photos help potential customers get a better view of the decor, merchandise, food, and more on each business’ Place Page and on Google.com.
Google’s focus on Indian SMBs
Google has been focusing on Indian SMBs with the launch of ‘India Get Your Business Online’ programme though of consistent branding is creating more confusion (Google Places, Google Maps, Google Business Photos, Google local search) as opposed to Facebook, which recently partnered with FICCI to get Indian small and medium enterprises (SMEs) to use Facebook’s global Small and Medium Business (SMB) Boost programme.