Google has launched Global Business Groups in India- a group which aims to connect and inform small and medium businesses in the country. The community initiative will give Google a stronger hold in the SME segment where Microsoft is a strong rival.
Google said in a blog post
So, if you run an enterprise, are a business professional, or just plain interested in Google products, here is your chance to become a GBG Manager and organize your own business gathering.
Google is looking for community organisers to start 30 chapters in cities including Hyderabad, Cochin, Chandigarh, Delhi & Chennai. The community will give opportunities to small business owners to meet new people, speak and learn the use of web technologies.
Last month, Google launched Google Business Photos program in India with which business owners can give a virtual tour to customers online. Google Business Photos program, is a Google Maps project, which allows consumers to see details of business such as restaurants, retail shops, gyms and salons from their computers or smartphones.
Google also partnered with India’s software lobby Nasscom to launch the 10,000 startup programs to incubate fund and support 10,000 technology startups over the next 10 years. This will be a great way to get startups to get to use Google products.
Besides seed funding and mentoring the startups involved in the 10k program will receive $25,000 worth of technology and business tools. Surely, these “business tools” will include products vendors will want to push.
Google is also likely to have started feeling the heat from Facebook, on which big brands have begun spending advertising money. Earlier, online advertisers would spend money on Google & Yahoo mostly. But the popularity of Facebook with 65 mn users in India is getting them to advertise on Facebook as well.