Google disables RCS in India. Why? Because marketers were abusing the feature

  • Google has disabled its Rich Communication Services in India in the wake of the backlash against the feature after businesses in India began to exploit it for unsolicited marketing.
  • Google said it will work with the industry to improve the experience for users, but until then RCS will not work in India.
  • RCS is a communication protocol that aims at replacing SMS by allowing users to send richer and more engaging messages – something you can never do on SMS.

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