Just like clockwork. Google has finally launched its ‘Flight Search’ service in India, wooing air travelers with a new and easy way to search and book airline tickets.
The service which has been operational in the US and Europe for sometime now, and allows users to book tickets and plan their itinerary directly from Google, rather than from a travel websites. In many ways the move is seen as Google’s ongoing assault against content aggregators, with the obvious losers being services like Yatra, ClearTrip and MakeMyTrip.
Reports claim that aggregators could even approach the Competition Commission of India (CCI) as a step to protect their business interests. However, it isn’t clear at this point of time how things will pan out for travel itinerary websites and services, and if Google will begin to divert traffic from them to its own service.
Further, users will also be benefited from Google’s deep integration and seeming all-knowing knowledge aspects. The company has built in a Google Flights integration with its digital assistant Google Now, alerting users when a flight cheaper than the one they were looking at becomes available.
Would you use Google Flight Search over other popular services?