Google Gearing Up To Add Caffeine after Holidays

It all started in August, Google invited search enthusiasts and webmasters to test the performance of improved version of Google search. In what is believed to be a secret project, today, Google closed the developer preview of Caffeine.

For those who may not be aware of it, Caffeine is a project which aims to enhance indexing speed, accuracy, comprehensiveness and other dimensions. Google stated clearly that this has nothing to do with look and feel of user interface or functionality.

This is the message we got from the developer preview of Caffeine page:

“Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given. “

This new version of Google search should be out either after Thanksgiving Day or Christmas.

Principal Engineer and Google spam fighting chief Matt Cutts says on his blog “I know that webmasters can get anxious around this time of year, so I wanted to reassure site owners that the full Caffeine roll out will happen after the holidays. Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over. Most searchers wouldn’t immediately notice any changes with Caffeine, but going slowly not only gives us time to collect feedback and improve, but will also minimize the stress on webmasters during the holidays.”

Time to shoot some questions to reader. Do you think Caffeine effects on SERP? Is this an attempt to improve real time results by Google?

About the author: Lohith Amruthappa is a Search Engine Marketing specialist and blogger, currently managing inhouse SEO and PPC projects. You can visit for more information on SEO, PPC and Google analytics at

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