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Google Wants To Conquer Bharat; Adds ‘Indic’ Tweaks To Android, YouTube & Maps

Google’s CEO Sundar Pichai delivered a keynote in New Delhi at a ‘Google India’ event where he revealed plans of a new campus in Hyderabad and WiFi facilities at over 100 railway stations in India using fiber-based high-speed networks.

google-india-sundar-pichai

He also said that Google will hire more employees for their campuses in Hyderabad and Bangalore, and invest at least $20 million in Indian startups as well.

Pichai revealed that in 2016 India will have more Android users than the United States—Google’s home market. In order to tap this expanding market, Google has decided to tweak their products for their Indian users.

‘Indic’ Additions And Tweaks To Google Services

According to Google, 50% of Indian internet users are on 2G networks, with 3G users complaining about slow speeds. Google has announced tweaks and additions to their services to make them more user-friendly for their Indian users, even at such low speeds:

  • Google India website will now load “four times faster”, thanks to Google AMP (Accelerated Mobile Pages) pages.
  • Contextual Search demo – Google search will show users details about particular interest, for e.g. a Bollywood actor.
  • Indians will also have regional cards in Google now with improved language support. Live translation will also work with regional languages.
  • Google to launch improved versions of live cricket scores and replays on search early next year.
  • Speaking on Android’s compatibility Pichai said that the Android ‘Indic Keyboard’ will now support 11 Indian languages.
  • A new ‘Tap to Translate’ feature with offline support will help users in India to instantly translate text from Hindi to English (or vice-versa), even on third-party apps. Now, you can use your phone’s camera to read text and translate them easily from both Hindi and English.
  • India ranks third in terms of local guides on Google Maps; therefore, Maps will now support turn-by-turn navigation offline. Google Map’s offline service will provide real time information about transportation in a city.
  • A large chunk of YouTube users in India access the streaming service though mobile—time spent on YouTube growing at 150% in India, more than the worldwide growth. Also, content uploads from India has doubled. Google will soon integrate ‘pause buffering’ that will allow users to pause a video and leave it to buffer—both on the app and site.
  • Google has partnered with Asus to launch Chromebit in India at Rs 7,999. Asus will launch the product by January 2016

Earlier, Mark Zuckerberg too visited India, to sell the controversial Internet.org dream.

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