Google Initiates Shutdown of Universal Analytics, Facilitating GA4 Takeover

  • Google has commenced the shutdown of Universal Analytics, a standard since 2012, enabling GA4 to become the new standard for tracking website data.
  • Despite the ongoing shutdown process, not all properties will cease data processing instantly, with access to UA data continuing till July 1, 2024.
  • The new GA4 offers significant upgrades, including deeper insights for website admins.
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