Home Google Initiates Shutdown of Universal Analytics, Facilitating GA4 Takeover

Google Initiates Shutdown of Universal Analytics, Facilitating GA4 Takeover

Google has commenced the shutdown of Universal Analytics, a standard since 2012, enabling GA4 to become the new standard for tracking website data.
Despite the ongoing shutdown process, not all properties will cease data processing instantly, with access to UA data continuing till July 1, 2024.
The new GA4 offers significant upgrades, including deeper insights for website admins.