Google launches Shopping homepage in India; Will kill the aggregators and price comparison sites?

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Google has unveiled a new and immersive shopping search experience for Indian users. The new personalised experience will allow users to easily filter through offers, review prices from multiple retailers and find the products they are looking for.

This experience is available across several Google products: a made-to-browse experience on the Shopping home page, the Shopping tab on Google Search and in Google Lens. For retailers, Google has expanded the Merchant Center to Hindi.

The new Shopping Homepage is a made-to-browse destination for shoppers to search across multiple product categories, and browse products from thousands of retailers. To make the shopping experience richer, smart features like price drops and a collection of the most popular products on Google have been added.

The experience will also be available as a Progressive Web App (PWA) for users with entry level phones.

The ‘Shopping Tab’ in Google Search will allow users to post queries in Hindi and English and show product lists, local store inventory and review prices from across multiple retailers.

Finally, Style Search in Google Lens is an all-new visual approach to find products such as clothes, furniture, and home decor, by simply pointing the Lens app.


If you are running an aggregator or price comparison site, brace yourself for the impact.

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