Google India Pushes Local Language Envelope; Launches 15 Open Source Hindi Fonts

Google India has been stressing on local language web and has today launched Indian Language Internet alliance. Google has also launched hindiweb.com, a portal that aggregates Hindi content and has partners like Amar Ujala, Dainik Bhaskar, Jagran etc.
Google-local-language
– Google has also launched 15 open source hindi fonts (http://www.google.com/fonts) and plans to launch 50 fonts by end of 2014. More local languages will be added very soon.

Hindi Fonts : Open Sourced By Google
Hindi Fonts : Open Sourced By Google

– The company also plans to bring 500 million (50 crores) Indians online by 2017.
There is hardly any innovation in local langauge space and while Google is focusing on local fonts, the key is to get more publishers to use local langauge (and help them monetize as well).
Startups like NewsHunt have proved that there is a demand, but lack of business RoI deters publishers from thinking local (read : Why Indian Languages Failed to make a mark Online!).
Aside, Google’s focus on local language space is a huge reinforcement for startups like Reverie and NewsHunt.

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