Google Makes ‘Mobile-Friendliness’ Of Sites A Criteria For Search Rankings

Google has announced two big changes that will affect search rankings for users on mobile devices.

Search algorithms will now take into consideration a site’s mobile friendliness as one of its ranking criteria.
Information indexed from mobile apps will influence search rankings for users who have the app installed on their smartphones.
The move is in line with the increasing number of people accessing the Internet via mobile devices.
[Source: Google Webmaster Central Blog]

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