Google Now Allows Companies to Target Ads Using Your Email Address

Google is now rolling out a new tool named ‘Customer Match’ which allows advertisers to use a list of email addresses to target specific users across its services.

A user can be targeted by this method only if he is logged in through a Google account and has provided his email to a retailer while buying goods or services.

“The individual email addresses are ‘anonymized’ through Customer Match,” says Google.

This means that companies won’t be able to create personalized profiles of individuals, instead they will compile lists using general customer habits like YouTube viewing and Google search histories to target ads with.

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