In the wake of the launch of its in-house designed Pixel smartphone, the tech giant has opened a pop-up shop in New York City, to showcase the range of “Made by Google” products.

The store is not about sales, but it’s more about getting acquainted with the Google experience. Which basically means, people who walk in can’t buy any products, and for those who want to, the company will direct them to buy one online or direct them to the nearby Best Buy stores.

Here’s what it looks from inside.