A lot of businesses do use Orkut/Facebook to share information about their business/product and Google is now urging businesses to create profile on Google Places and grab a badge that they can embed on Orkut.
“If you own a business and have an Orkut profile but you haven’t received this badge yet, simply add your listing to Google Maps. Keep in mind that your business doesn’t need its own website to be listed on Google!
Google Places allows business owners to manage information about their listings if they’re already on Google Maps, or to add them to the map if they’re not yet listed.
Once they’ve verified that the basic information about their business is correct and up-to-date, and added details like hours of business and photos, business owners can count on their listings being shown to Google users to grow their customer base. Their listing will appear among search results across Google, including Google Maps, even if they don’t have a website. And of course, this is all completely free.” [blog]
Once you create your business listing in Google Maps, your Orkut profile will earn a badge for your business (read: Google Brings Badges to Orkut–Too late in the Game?).
This is an interesting service where Google incentivizes small business owners to add their business data on Google places and is automatically integrated with Orkut, giving it the necessary ‘social’ push (though relevance of Orkut itself is a big question).
Do you think a Facebook app (that pushes Google Places data to Facebook) makes more sense for Google?