Look like Google is quickly upping the pace of its offerings in India. Just a few days after they began offering devices for sale in the Play Store with the Nexus 7, the search giant has begun selling movies in the country too.
Google has already been selling and streaming a limited number of full length movies on Youtube. Rival Apple did get a head start in India by rolling out the Music and Movies offerings on the iTunes Store in last year.
According to Google’s country wise availability list, Movies are now available for rental and purchase on Google Play in the US, UK, Australia, Brazil, Canada, France, Germany, India, Japan, Korea, Mexico, Russia, and Spain. Mexico was added along with India today.
You can either purchase or rent SD or HD movies from Play Movies . You can rent select movies for Rs 50 and most are for Rs 120. Movies are available for purchase starting at Rs 190 for SD movies and Rs 490 for HD movies.
Renting is good for 48 hours from the time you start watching the movie. You should watch the movie within 30 days from the purchase of the rental.
Purchasing a movie will let you watch it on any compatible product, or on the web. There are DRM restrictions, which mean to watch it, you have to either have watch on an authorized device, or go online with the said device. This restriction applies to 5 authorized devices.
Last month, Google had released Play Books in India.
Online Movies in India
Over a year back, YouTube launched BoxOffice where one could watch one blockbuster free each month and Yahoo launched MoviePlex, a premium video destination allowing users to enjoy licensed, full-length movies for free through the Internet on demand. Airtel had also announced the launch of Airtel Movies – an on-demand online movie viewing service. BigFlix had also launched an online Movie-on-Demand service BigFlix Plus, which let users click and play a catalogue of over 500 movies at a subscription fee across PC, tablets and mobiles.
In September 2012, Times Internet Limited had launched BoxTV.com, an online video service that offers premium content like movies, television shows and short films. The company has tied up with a dozen content providers, including, Sony, UTV, Shemaroo, Rajshri, Lehren and Zoom.