Google has announced the launch of prepaid vouchers to purchase digital content on its Play Store in India to counter the low penetration of credit and debit cards in the country.
The vouchers will be available in denominations of Rs 500, Rs 1,000 and Rs 1,500 at select stores of Vijay Sales and Spice Hotspot in Delhi NCR, Mumbai, Pune, Hyderabad, Bengaluru, Kolkata & Jaipur.
You will be able to pay for the vouchers using cash or any other means of payment accepted at the store. Purchasing apps or your favourite magazine on the Play Store will only require you to enter the redemption code on the voucher.
Apart from buying things directly on Google’s store, the voucher can be used to pay for in-app purchases too. Moreover, the Google Play vouchers are transferrable and never expire, so you can share them with friends too.
Vouchers are a great way for Google to get around the problems of low credit and debit card penetration in India as well as let people with cards from banks not supported by its store to buy digital content.
The move also indicates that the company is finally taking steps to try and convert India’s larger Android user base into paying customers, rather than making money solely through apps.
Developers and other content providers too stand to gain from Google Play vouchers as more people will now be able to buy apps, ebooks and movies, in turn boosting their revenues.