Google Play is catching up to Apple store: Report


Google Play is catching up to Apple store: Report

Google Play, the app store by search giant Google has been showing tremendous growth as it tries to catch up with rival Apple’s app store, according to a new report. The report, by Netherlands based Distimo said that with an aggregated growth in daily revenue of 43% across 20 of the largest countries Google Play showed tremendous growth during the past four months.Google Play

While the Apple App Store for iPhone and iPad grew by 21% in daily revenue in the same period, said Distimo which analyses apps, tracks conversions and measures market data.

Other key findings of the report

  • Even though the growth in revenues in Google Play in the last four months is close to that of the Apple App Store in 2012, the growth in daily revenues in the Apple App Store was higher than the total daily revenues in Google Play when comparing absolute daily revenue values.
  • Draw Something, one of the best known apps of 2012, reached 1M users in 9 days, however we’ve found it is possible to gain 1M users even faster. Naver, one of the most successful Asian publishers, launched five applications at the end of November 2012, and all five quickly became the most popular applications in many Asian countries.
  • We estimated Line Pop, the most popular of the five, generated 1.75M downloads within 72 hours Looking at the worldwide download volumes, the app store opportunity is large.
  • On a typical day in November 2012, the revenues in the Apple App Store exceeded $15M USD, while in Google Play the revenues are just below $3.5M USD in 20 of the largest countries in both app stores.
  • Seven applications were responsible for 10% of the revenues in November 2012 in the Apple App Store for iPhone, which is significantly lower number of applications than in January 2012.

More here.

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