Google had warning messages on its pages saying “This stuff is important”. So let’s dive into what Google is actually up to and what changes it has made.
Two major areas of change:
a. Google can share data across platforms
b. Google will collect and store more information about you, including your preferences in terms of videos (YouTube), sites you visit and things you like (Search and Plus+) and also what you think (Blogs), places you visit and search for (Maps).
Is this stuff legal?
Well, no one can say for sure. The CNIL in France has suggested that it does not conform to the high standards set in the European Union for data protection (as per the European Directive on Data Protection)
Some strong critics have called it “obscene” and suggested that if the Government were to collect the amount of information that Google is collecting from us, there would be “uproar”
So now what?
Obviously, the very people who scream themselves hoarse over the changes go home and log into their email accounts, share stuff and get information they need. All on Google. So there is no doubt that people are not going to stop using Google services anytime soon.
What about us in India?
Google in India, except for a few noises Kapil Sibal made the other day, seems to be immune from serious threat. Its popularity and spread is unparalleled, and our privacy and data protection laws are quite weak.
What does this mean for businesspeople?
Getting some tips from Google
[About the author: Contributed by Hrishikesh Datar, founder of vakilsearch.com, online legal services provider (Legal Advice, Legal Documents & more.]