Google announced the Science Fair 2011 last week. Google Science Fair is an international competition to spot young scientists. Surprisingly, Google is not using its own display ad network to promote this, instead advertising this on Yahoo Mail. The irony of the matter is that one cannot use their Yahoo email to register and must have a Gmail account. (Source)
Given the fact that Science fair is targeted towards 13-18yr olds, this is a nice engagement strategy to catch’em while they are young. What say?
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]