Search giant Google has refused to sell the search button for Aamir Khan to promote his upcoming film “Talaash.”
At a press conference in Dubai, the Bollywood star told reporters that though his marketing team had tried, Google refused to replace the search button with the word ‘Talaash,’ which means ‘search’ in Hindi, according to reports.
If Khan had managed to get the search button replaced, it would have been a first in the history of Google which said that its against its policy to do so. The film, directed by Reema Katgi, is set for release this Friday.
While Google often comes up with interesting “doodles” on its home page, it has never sold an advertisement on the landing page either.
A similar philosophy is followed by most newspapers who do not sell what they call the “Masthead” to advertisers. The top most portion of the paper which carries the newspapers name and a few other details is called the masthead. However, some newspapers have begun making exceptions to this rule.
Khan is one of the few Bollywood stars who use technology big time. For his television show “Satyamev Jayate,” he roped in mid sized technology company Persistent Systems to provide social media analytics. The company tracked demographics and sentiments associated with the show and messages that appeared online. The show had over 900 million impressions across the web and social media in 9 weeks.