YouTube India will aggregate Indian video content – specifically movie trailers, music videos, independent films and television content.
“YouTube.com has over 300,000 videos being uploaded every day,” Seth said. “Indian content obviously gets lost in this sea of videos. A YouTube.in site will help Indian surfers to get what they want. It will also be an excellent platform for young filmmakers to launch their work. All they have to do is create a channel to drive traffic to their videos.” (source)
As a starter, YouTube has tied up with Eros International (which seems to be in partnership spree these days) and will showcase new releases (trailers/music videos etc) from Eros factory.What’s interesting is YouTube’s ambition of targeting the lesser marketed user generated video content in India (know the options available for Indian Independent musicians)
“Together with Google’s sales teams, YouTube’s India executives will scour the country for television content, music videos and also work with producers to make their products available for viewing.”
Wake up Indian startups (and biggies!). It’s time to digg the offline India!
The YouTube move is definitely detrimental to copy cat products like MeraVideo.com (received $1.5million funding), ApnaTube and mindless other clones.
Such moves surely eliminate the boys from men! What do you say?
By the way, Buzz18.com, in association with Pritish Nandy Communications is organizing Short Film Contest to give a platform to the talented yet unnoticed film makers. (source)