Google may be only a year or two away from total disruption. AI will eliminate the Search Engine Result Page, which is where they make most of their money. Even if they catch up on AI, they can’t fully deploy it without destroying the most valuable part of their business!
The way I imagine this happening is that the URL/Search bar of the browser gets replaced with AI that autocompletes my thought/question as I type it while also providing the best answer (which may be a link to a website or product).
