On woman’s day, Google has revealed that women users are now spending more time on Google search than men.
Google has witnessed the highest percentile of growth in terms of time spent on Google search in the middle-aged category. The growth recorded by women in the age group of 35-44 years outnumbers the growth of middle-aged men by 123%. This is YoY growth measured in terms of ‘time spent in minutes’ on Google Search.
Interestingly, the search engine has also recorded a significant uptake in search usage by upper middle-aged women (above 55 years).
In 2015 this category outgrew the younger women user base (age group of 15-24 years) and working women (age group of 24-35 years).
Interestingly, in terms of growth in ‘search minutes’ women outnumber men in younger age-groups as well.
In the 15-24 age-group time spent by women grew by 110% as compared to 104% by men. In the 25-34 age-group, time spent by women grew by 108% as compared to 98% by men.
Google also revealed that there are more mothers using Google search when compared to fathers.
Among categories, it is seen that women on the web are 4 times more beauty mavens than men. Women also have a 3 times higher interest in fashion.
Along with fashion, women are outpacing men on searches in their fascination for food being 3 times higher, same is the case with entertainment (family television) and finally 2 times higher interest even around health and fitness.
