Google’s ad model faced with legal challenge in India over trademark infringement

  • The Delhi High Court ruled that Google’s ad programme is under the purview of the trademarks act, and Google’s use of trademarks as keywords amounts to ‘use’ under this act.
  • The ruling arose from a complaint by logistics firm DRS, claiming Google’s ad mechanism used its trademark to redirect users to competitor sites.
  • The decision may require platforms like Google to develop new systems to address trademark concerns, potentially impacting Google’s ad operations in a major market such as India.
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