Google’s local search and “Click to Call” launched in India

Tech

Google’s local search and “Click to Call” launched in India

Google India is silently playing with the it’s local search engine and also the “click to call” service. Have a look at the image below.

This is the result I got for “Airtel Bangalore” keyword – and all of these are directed to local.google.co.in , which is business listing + review service.

google-india.PNG

Secondly, if you pay attention to the SERP ads, you will see the “call” icon on the right – click that and you need to enter your number.
Once you click on “connect for free”, you will get a call (no number displayed) from Google and that will connect you the ad/listing provider.

What’s really cool about “click to call” is that it will also boost Google’s AdWords program in India.

Google’s local search is pretty neatly done and I am sure will threaten the startups in local search market space. Google had earlier launched SMS search in India.

What do you think?

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