The Department of Industrial Policy and Promotion is planning to launch a overseas media campaign through which it will portray the strengths of and opportunities in the Indian startup ecosystem and highlight the changes brought by the implementation of startup action Plan in India.
The campaign will be launched in global and domestic markets across print, electronic and social medias.
“The objective of the campaign is to generate awareness about the investment opportunities and prospects of the country, startup action plan and to promote India as a preferred investment destination for new entrepreneurs with innovative business ideas,” said a DIPP notice inviting request for qualification-cum-request for proposal.
DIPP is also proposing to designate a creative agency for designing and production of the required creative and publicity material and to provide a creative vision and strategy for taking forward the campaign.
