Grabbon – Power of Collective Bargain

Grabbon is Bangalore based startup that is trying to bring the power of collective bargain to the buyers. The site offers huge discounts on shopping, eating and other lifestyle spending with the standard Woot concept of 1 offer a day. The offers are valid only if a treshold number of orders are received within a given time.Grabbon Logo

The site again is a clone of Groupon and no different from Delhi based MyDala. This is not the first attempt at offering retail discount coupons online but none of them have picked up yet. On the deal side some of them have been able to get few renowned retailers but the offers are really not convincing in such cases. Startups need to realise that plain discount sites do not really work in India. Sites that attempt to bring users for some other reason and then cross sell the coupons to them would always find more takers. Say if a local search offers such coupons then it would surely be more sensible. Else, few half baked attempts will kill the idea of online coupon distribution even before it takes off.

Your take?

[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]

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