Aircel, in partnership with ibibo has launched social gaming app ‘Great Indian Parking wars’ on Aircel mobile Internet package.
In Great Indian Parking Wars, users role play as owners of a street and they are encouraged to role play and do tasks along with their friends. Tasks further drive points for the users and hence a leader board that drives competition amongst friends. The key aspect here is that the social application acts as a catalyst for users to come back and pull friends to the social network every day. These games act as conversation starters and makes relationships in the social context more valuable.
The game dynamics allow the users to add friends to their network, buy new cars, issue challans to cars parked on their street, block parking areas on others’ streets and lots of such interesting in-game activities which keep the user glued to the game at all times. The games do not require any downloads, and are Free-to-play for the users where there are no subscription charges involved.
Aircel has also partnered with Hungama Mobile to launch Social Music on Demand service, MusicConnect.
The service will enable Aircel subscribers to enjoy their favourite songs via interactive voice response (IVR) on their mobile device and through the mobile internet. Users can also update their friends about the latest music they are listening to and even share their playlists online [more here]
Each individual user is allocated a direct dial-in to his playlist making the service very user centric and allowing them to Socialize their individual personalities based on the kind of Music they enjoy.
Like we said earlier, your mobile is the most active social network.