Grocery, the word used to give me jitters when uttered from my mom as I had to fairly dedicate nothing less than 2-3 hours to take them home (entire grocery & FMCG stuffs). However, now it takes 10 minutes to conclude routine bi-monthly grocery shopping, thanks to the online grocery services like MyGrahak, Aaramshop and Foodmandi, which gives me ease to shop grocery over Internet . While these portals cater the need of NCRites, Bigbasket, Kiranawalla and Zopnow serve Bangalore.
On similar lines, Pune based Punexpress has launched its online grocery store that offers variety of daily needs products spanning across categories such as grocery, baby care, household supplies, personal care and health care amongst others. On grocery front, the website offers lentils (dal), rice, idli rawa, matki, flour, spices, noodles, pasta etc. In the personal care category,Punexpress provides cleaning materials, electronic equipments (CFL, pencil cells) including several others.
Currently, Punexpress is delivering in areas like Kalyani Nagar, Chandan Nagar, Viman Nagar, Koregaon Park, Wagholi, Magarpatta, Shashtri Nagar and Wadgaon Sheri. Consumers residing in these areas can order through Puneexpress’s website as well as on phone with Cash on Delivery as a payment option (all orders exceeding Rs. 499 will be delivered free), however orders below Rs. 500 will be charged Rs. 50 as delivery charge.
At present, the company commits to deliver the product within 24 hours and has morning and evening shifts for delivery. Interestingly, apart from accepting cash, it also offers swipe on delivery service – i.e. customer can swipe their credit/debit card when the delivery person arrives. To ensure delivery, the firm has a fleet of 24 two wheelers and 3 three-wheelers; and has dedicated central warehouse in Wadgaon Sheri.
Punexpress went live on October 24 and as of now claims to have clocked 78 orders with average ticket size per transaction of around Rs. 1200-1300. In terms of future plans, Roshan Desarda, founder, Punexpress mentions “We want to be the top player in Pune and areas we serve for online grocery supplies and we need at least couple of years to gain the confidence and trust of the customers. Currently we are operating in 9 areas of Eastern Pune and will soon expand to other areas and with plans of starting the same service in Nashik and Aurangabad”.
Like other startups, currently Punexpress is being bootstrapped by its founder and has team of 7 people. however the company aims to have teamsize of 15 in coming months. As far as marketing initiatives are concerned, Punexpress has been leveraging offline routes via posters and pamphlets including social media and obviously word of mouth.
If you are in Pune, give a spin to Punexpress’s service and let us know the feedback in comment section.
From Pluggd.in forum: Now Pune has their online grocery store