Flipkart has relaunched its grocery business. Flipkart launched its grocery business in 2015, but shut it down. The grocery business, now called Supermart (surprised that they didn’t called it SuperKart) is currently being piloted in Bangalore.
Quikr too is testing its grocery delivery business. It will allow customers to order anything, from grocery to restaurant food, from nearby stores and get it delivered at their doorstep for a fee (via).
Publicly listed company, DMart too has entered the grocery space.
Lack of clear differentiator? Unless the move to launch grocery is beyond increasing GMV, these companies clearly need a good differentiator to stay around in consumer’s mind. Grocery space has seen a large number of shutdowns, owing to logistical and low-margin issues.