Grockit ( today announced it is responding to the Indian market’s need for online test preparation for American admissions tests with the launch of Rupee pricing, localized payment options and Indian marketing campaigns.  As part of this launch, new Indian users are encouraged to enjoy an extended free trial of Grockit, with premium purchasing available early next month. 

More than 25 percent of people taking the GMAT in India already use Grockit to study, answering 1.25 million study questions in the past year alone. Grockit’s Indian users have been vocal in their desire to have an easier local payment method. Of these users, about half of them are studying for the GMAT and the rest are split between the GRE, SAT and the Grockit Academy, which includes Math and Language Arts studying for grades 7 – 12.

“There is a strong demand in the Indian market for Grockit’s services for standardized tests,” said Roy Gilbert, CEO, Grockit. “Students in India are incredibly passionate about Grockit and we want to support this demand as we improve the overall Grockit user experience from start to finish. Over time, we plan to roll out additional features for international users to make Grockit even more accessible and useful for students around the world.”

According to recent data released by the GMAC (Graduate Management Admission Council), Indian students taking the GMAT represent the second-largest testing group in Asia and the third-largest testing group in the world, after the US and China.

Gilbert is no stranger to the Indian marketplace, having launched and scaled Google’s offices and presence in India. Grockit is launching with Indian-based partners in marketing and is working with specialized e-commerce companies like Braintree to present more payment options for international students.

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